3 Things We'd Do on Social Media if We Were a New Small Biz in 2025
- Gabby Farrington
- Apr 24
- 2 min read
Starting fresh in 2025? We get it—social media is more crowded, more algorithm-driven, and more creatively demanding than ever. But that doesn't mean it's impossible to grow a loyal, engaged audience. In fact, there’s never been a better time to start smart. If we were launching a small business today, these are the three non-negotiables we’d focus on from day one:
1. Show Up With a Face, Not Just a Logo
Gone are the days of hiding behind your brand. In 2025, personality wins. People want to buy from people—not faceless brands.
What we’d do: Introduce ourselves early and often on video (think Reels, TikToks, and Stories). We’d share our “why,” our behind-the-scenes, and the messy middle.
Why it matters: The algorithm rewards video content, and your audience connects faster when they feel like they know you.
🛠 Quick Tip: Use Instagram Broadcast Channels or Notes for low-lift, real-time updates that make your brand feel human.
2. Nail One Platform Before You Chase Them All
Trying to master Instagram, TikTok, YouTube, LinkedIn, and Pinterest all at once? No thanks. That’s the fast track to burnout.
What we’d do: Choose one primary platform based on where our ideal audience hangs out—and go all in.
Why it matters: Depth > breadth. You'll learn faster, grow faster, and build a more loyal community when your efforts are focused.
🛠 Quick Tip: Use AI (like ChatGPT ) to repurpose long-form content into short posts for other platforms once you've got a rhythm.
3. Build In Public & Ask for Engagement
Sharing polished final results is great—but taking people along for the journey builds trust.
What we’d do: Document the process. Share the mistakes, the progress, the learning. Ask questions. Use polls. Show drafts. Invite your followers into the story.
Why it matters: People don’t just want to watch—they want to participate. That interaction is what turns viewers into loyal followers.
🛠 Quick Tip: Plan one interactive element per week: a poll, a Q&A, or a “choose your favorite” carousel.
Final Thoughts
If you’re building a brand in 2025, don’t overcomplicate it. Lead with personality, focus your efforts, and make people feel like part of your story. Social media doesn’t require perfection—it rewards consistency, connection, and courage.
And if you ever need help showing up with all three? You know where to find us. 😉
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